How Direct Mail (Practically) Pays for Itself in ROI
Every business cares about ROI—and the numbers present a convincing argument for modern brands to focus more on direct mail: the marketing medium delivers an average return on investment of almost 30 percent. Food for thought: direct mail chimes in at a higher ROI...
Direct and Digital Marketing: Amplified When Worlds Collide
For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...
How to Win at Direct Mail: Integrate, Brand, Personalize
More than 8 in 10 marketers (83%) report better response rates and higher ROI when integrating direct mail into the multichannel mix, according to PFL’s 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. However, with only slightly more than...
Didit Agency Acquires ‘Print Digital Plus’ to Augment its Suite of Marketing Services
Melville, NY & Ronkonkoma, NY – January 10, 2019 – Full-service marketing and communications agency, Didit, announces today that it has acquired the Ronkonkoma, New York-based marketing agency Print Digital Plus. The acquisition is Didit’s 11thpurchase over a...
New Canadian Neuromarketing Study Validates Effectiveness of Direct Mail
December 12, 2015: Canada Post Corporation is the latest organization to field a neuromarketing study on the effectiveness of direct mail. The study, published on July 31, 2015, sought to verify the hypothesis that “direct mail is more action-oriented than...
Digital marketing is vital, but it’s not everything. Here’s why:
November 15, 2015: Marketing requires agencies and businesses to be aware of — and on top of — the latest trends. In recent years, digital strategy—whether its social media, content marketing, or paid search – has been the main focus for many brands. While...
Getting prospects to open your envelope
October 26, 2015: When you reach into your mailbox and retrieve its contents, what’s the first thing that you do? If your answer is that you sort through the mail in order to choose which package or envelope to open (and which not to open), then you’ve...
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