How Direct Mail (Practically) Pays for Itself in ROI
Every business cares about ROI—and the numbers present a convincing argument for modern brands to focus more on direct mail: the marketing medium delivers an average return on investment of almost 30 percent. Food for thought: direct mail chimes in at a higher ROI...
Direct and Digital Marketing: Amplified When Worlds Collide
For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...
Didit Agency Acquires ‘Print Digital Plus’ to Augment its Suite of Marketing Services
Melville, NY & Ronkonkoma, NY – January 10, 2019 – Full-service marketing and communications agency, Didit, announces today that it has acquired the Ronkonkoma, New York-based marketing agency Print Digital Plus. The acquisition is Didit’s 11thpurchase over a...
Using Personalized URLs to boost direct mail response rates
August 19, 2014: Personalization the mail pieces in your direct mail campaign is one of the most important things you can do to improve performance. Personalization makes mail pieces more personal — and therefore more relevant — to the people receiving...
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