Digital Integration | Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

Using Direct Mail to drive traffic to your website

by diditdmeditorial | Jul 20, 2015 | Digital Integration, Direct Mail, Direct Marketing

July 20, 2015: Direct mail — when used correctly — can be a very powerful tool for marketers. By focusing on a particular market segment, using a specific call-to-action, response is maximized in this segment. Traditionally, the call-to-action has been a...

“Digital first” shouldn’t mean “digital only”

by diditdmeditorial | Jul 14, 2015 | Digital Integration, Direct Mail

July 14, 2015: There’s no question that the digital revolution is disrupting the traditional methods used by brand marketers to reach their audiences. To respond to these changes, many brands have adopted a “digital first” strategy, especially when...

USPS chief Megan Brennan promotes convergence of postal and digital communications

by diditdmeditorial | May 22, 2015 | Digital Integration, Direct Mail, USPS

This past Monday, May 18, at the National Postal Forum, USPS CEO Megan Brennan highlighted the advantages of postal mail in an increasingly digital world and emphasized the USPS’ dedication to what she called “a revolution in mail.” Noting that...