Direct Mail | Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

How Direct Mail (Practically) Pays for Itself in ROI

by diditdmeditorial | Dec 1, 2019 | Digital Integration, Direct Mail, Personalization, Printing, Uncategorized

Every business cares about ROI—and the numbers present a convincing argument for modern brands to focus more on direct mail: the marketing medium delivers an average return on investment of almost 30 percent. Food for thought: direct mail chimes in at a higher ROI...

Direct and Digital Marketing: Amplified When Worlds Collide

by diditdmeditorial | Nov 6, 2019 | Digital Integration, Direct Mail, Direct Marketing, Personalization, Social Media Integration, Uncategorized, USPS

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...

How to Win at Direct Mail: Integrate, Brand, Personalize

by diditdmeditorial | Sep 16, 2019 | Dimensional Mail, Direct Mail, Direct Marketing, Personalization, Uncategorized

More than 8 in 10 marketers (83%) report better response rates and higher ROI when integrating direct mail into the multichannel mix, according to PFL’s 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. However, with only slightly more than...

New Canadian Neuromarketing Study Validates Effectiveness of Direct Mail

by diditdmeditorial | Dec 12, 2015 | Direct Mail

December 12, 2015: Canada Post Corporation is the latest organization to field a neuromarketing study on the effectiveness of direct mail. The study, published on July 31, 2015, sought to verify the hypothesis that “direct mail is more action-oriented than...

Digital marketing is vital, but it’s not everything. Here’s why:

by diditdmeditorial | Nov 15, 2015 | Direct Mail

November 15, 2015: Marketing requires agencies and businesses to be aware of — and on top of — the latest trends. In recent years, digital strategy—whether its social media, content marketing, or paid search – has been the main focus for many brands. While...