Personalization | Didit DM - Didit DM is one of the nation’s leading direct mail marketing firms

A New Decade of Digital Marketing: Top Trends for 2020

by diditdmeditorial | Jan 6, 2020 | Digital Integration, Personalization, Uncategorized

A new decade is a big deal—and you can expect big things from digital marketing as we retire the 2010s and roll out the welcome mat for the 2020s. From influencer marketing and interactive content to streaming video and emerging technologies, the next wave of digital...

How Direct Mail (Practically) Pays for Itself in ROI

by diditdmeditorial | Dec 1, 2019 | Digital Integration, Direct Mail, Personalization, Printing, Uncategorized

Every business cares about ROI—and the numbers present a convincing argument for modern brands to focus more on direct mail: the marketing medium delivers an average return on investment of almost 30 percent. Food for thought: direct mail chimes in at a higher ROI...

Direct and Digital Marketing: Amplified When Worlds Collide

by diditdmeditorial | Nov 6, 2019 | Digital Integration, Direct Mail, Direct Marketing, Personalization, Social Media Integration, Uncategorized, USPS

For years, marketers relied heavily on Facebook and Google to do the heavy lifting across the digital sales funnel. (The two platforms account for 73% of all digital advertising.) Digital marketing drives proven results as a standalone initiative. However, direct mail...

How to Win at Direct Mail: Integrate, Brand, Personalize

by diditdmeditorial | Sep 16, 2019 | Dimensional Mail, Direct Mail, Direct Marketing, Personalization, Uncategorized

More than 8 in 10 marketers (83%) report better response rates and higher ROI when integrating direct mail into the multichannel mix, according to PFL’s 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. However, with only slightly more than...

Using Personalized URLs to boost direct mail response rates

by diditdmeditorial | Aug 19, 2015 | Digital Integration, Direct Mail, Personalization

August 19, 2014: Personalization the mail pieces in your direct mail campaign is one of the most important things you can do to improve performance. Personalization makes mail pieces more personal — and therefore more relevant — to the people receiving...